Practical thinking for early-stage founders figuring out who to sell to, where to find them, how to recognize demand, and how to turn conversations into customers.
The Cusicon method for moving from a product idea to real conversations, real buyers, and evidence you can repeat.
02 / LIVEMove from a buyer hypothesis to the first real conversation and sale.
03 / LIVETurn the first ten customers into a learning cohort and test whether the path can be repeated.
Understand the changes, actions and evidence that can show when a potential customer is moving toward a purchase.
08 / LIVEFind stronger prospects by combining ICP fit, active problems, triggers, observable action and timing.
09 / LIVEFind public conversations where people reveal active problems, failed workarounds, alternatives and reasons to change.
Find the broken link between reach, fit, problem, urgency, offer, trust, friction and the sale before changing tactics.
13 / NO CUSTOMERSUse customer behavior to separate weak distribution, positioning, customer fit and product problems before changing tactics.
10 / LIVESeparate positive feedback from real buying evidence by looking for problems, workarounds, triggers and next actions.
10 / LIVESeparate positive feedback from real buying evidence by looking for problems, workarounds, triggers and next actions.
14 / NO CUSTOMERSTurn your first paying customer into evidence about the buyer, problem, trigger, offer, objections and path to the next customers.
Find potential customers online by starting with the ICP, searching for problem language, locating real conversations and looking for evidence that the problem is active.
16 / LIVEFind your first customers without followers by going where the problem is already being discussed and turning evidence into conversations.